Lina Rodríguez, designer of NOMELLAMO

Hello! I am Lina, a designer, mother of two girls, a dog and all the monster creatures NOMELLAMO.

This project was born a long time ago and I can say that it is my oldest son. NOMELLAMO has been my school, as a businesswoman, as a designer and even as a client. From this perspective, I value artisan work much more and promote local consumption to the best of my ability.

For me, each NOMELLAMO creature is born with a very important mission. I am a faithful believer that we can build a better world: if we learn to value our differences and particularities, if we embrace them instead of judging them and if we promote from childhood, the love for what makes us unique. As I believe that from the game we learn better, through NOMELLAMO I like to teach this great value to the little ones and the not so little ones.

I love that the NOMELLAMO talk about their place of origin, Costa Rica! We live in a country privileged by its natural wealth and I love supporting causes in favor of nature through this project. Also, I like to capture our culture and make it accessible to the little ones.

What I enjoy the most about my job is that it always challenges me to something new, it is very broad and versatile. I am passionate about helping companies and individuals develop their ideas.

The NOMELLAMO workshop becomes my laboratory, where I like to create things for pure enjoyment, many times I do them for the simple pleasure of doing, beyond a commercial purpose.

I have a lot of fun in the creation process, which has evolved and now includes play sessions with my daughters. Many of the things we create in the workshop respond to my needs as a mother. 

For me, being a mother has greatly influenced my way of designing, it has awakened my interest in learning more about childhood, about their times, the different approaches that have a much more respectful look towards children, such as Reggio Emilia and Montessori. I learn every day and I am eager to capture that loving and respectful look in what I do.

I hope you enjoy this family of tropical monsters very much and that you take home a bit of the affection with which we create each NOMELLAMO.